Marketing Libraries Think Tank 2018 has ended

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Tuesday, August 21

8:30am EDT

Tuesday August 21, 2018 8:30am - 9:30am EDT
Inforum, iSchool, University of Toronto

9:30am EDT

Not Just A Buzzword: How to Use Strategic Storytelling
Storytelling is the base unit of human understanding, yet many of us never critically engage with the concept after grade school. While professions like marketing thrive on well-crafted stories, other professions like those of us in libraries would benefit greatly from using storytelling as a business tactic to meet our goals. When done well, storytelling will help you spread awareness, gain buy-in from stakeholders, justify resources, and more. In this keynote, you will learn how storytelling connects to your professional practice, tips for strategically delivering that story, and ways to make this part of your culture.

avatar for Bailey Parnell

Bailey Parnell

Founder & CEO, SkillsCamp
Bailey Parnell is the Founder & CEO of SkillsCamp and was named one of Canada's Top 100 Most Powerful Women by the Women's Executive Network in 2016. Bailey is an award-winning digital marketer, TEDx speaker, and businesswoman with a talent for helping people and brands tell better... Read More →

Tuesday August 21, 2018 9:30am - 10:30am EDT
Inforum, iSchool, University of Toronto

10:45am EDT

Libraries as Community Builders
Building communities as a science as much as it is an art. In this session, Ria Lupton, founder of Canadian Community Builders, Canada's first and only not profit that connects and supports community builders, will be taking us through a community building canvas that can help you build more robust and inclusive communities.

avatar for Ria Lupton

Ria Lupton

Founder, Canadian Community Builders
Ria is a community builder and a story teller with an Information Sciences background. Her love for community building inspired her to start a national not for profit called Canadian Community Builders that teaches people how to build more inclusive communities.She is an advocate... Read More →

Tuesday August 21, 2018 10:45am - 12:00pm EDT
Inforum, iSchool, University of Toronto

10:45am EDT

Navigating the New Norm: Growth in the Multi-Generational Workforce
As the year 2020 approaches, managers of companies often find themselves leading 5 different generations at the same time. While inspired and intrigued by different approaches to problem-solving and communication, the reality is that we are often puzzled at the “how” and “why” of other generations.
Hear from Michelle Schurter, Founder of Millennial Strategist and change guru who provides practical and savvy advice on how to grow and remain relevant in today’s multi-generational workforce.

Attendees will learn:
  • The shaping forces behind the different generations and impact on today’s workforce
  • The impact of multi-generations on company ingredients such as HR, sales, strategy and sector
  • Examples of how companies and communities leverage assets to better attract and lead talent across the generations to maximize performance

avatar for Michelle Schurter

Michelle Schurter

Founder, Millenial Strategist
A change guru who provides practical, savvy advice to companies, communities, and entrepreneurs, Michelle Schurter is CEO and Founder of Millennial Strategist,www.millennialstrategist.com. Her mission is to help organizations attract millennial employees, lead the multi-generational workforce, and grow successfully in today’s fast-paced and disruptive climate.Her early career, counselling children and youth in the areas of mental health, learning disabilities and early chil... Read More →

Tuesday August 21, 2018 10:45am - 12:00pm EDT
Inforum, iSchool, University of Toronto

10:45am EDT

Social Media ROI
People often ask “Does social media provide ROI?” but that is the wrong question. People should really be asking “How do you measure social media ROI?” Social media does provide ROI and it can be measured. However, there are some key considerations such as attribution, organizational structure, current processes, and tools. In this session, we will discuss the current state of social media measurement, best practices, tools, and how to incorporate social media activities and performance measurement into your current organizational structure and processes in order to, ultimately, prove the ROI of your efforts.

avatar for Andrew Jenkins

Andrew Jenkins

Principal, Volterra Consulting
Andrew Jenkins has provided social media strategy and social selling services to numerous mid to large enterprises such as CIBC, Royal Bank of Canada, BMO Nesbitt Burns, National Bank, Sirius XM Canada, the Globe and Mail, World Vision Canada, and the Aga Khan Foundation. He has spent... Read More →

Tuesday August 21, 2018 10:45am - 12:00pm EDT
Inforum, iSchool, University of Toronto

12:00pm EDT

Lunch will be provided! 

Tuesday August 21, 2018 12:00pm - 1:00pm EDT
Inforum, iSchool, University of Toronto

1:00pm EDT

Where are the Champions? Identifying and Engaging Library Supporters
Hands-on workshop on strategic marketing for library support, in a post election Ontario. How can we utilize the “ladder of engagement”, learning from successful political campaigns  to identify and engage our supporters, advocate for our communities, and craft strong, action-oriented messages that resonate with key audiences? This session is for anyone looking to not just activate their core library supporters, but to learn how to build new relationships and turn bystanders into champions.

avatar for Wendy Newman

Wendy Newman

Senior Fellow (retired), University of Toronto iSchool
Wendy Newman is an advocate for the transformative power of librarians and libraries in the communities they serve. She retired recently as Senior Fellow, Faculty of Information, University of Toronto, after a long career in library administration. She has an extensive background... Read More →

Tuesday August 21, 2018 1:00pm - 2:15pm EDT
Inforum, iSchool, University of Toronto
  • about Wendy Newman is an advocate for the transformative power of librarians and libraries in the communities they serve. She retired recently as Senior Fellow, Faculty of Information, University of Toronto, after a long career in library administration. She has an extensive background in public, academic, and special librarianship as well as public policy advocacy on the local, provincial, and national fronts. &nbsp;After years as a volunteer trainer for CLA’s Library Advocacy Now! Program, she developed the first course in advocacy in an ALA-accredited program and adapted it to create the iSchool’s first MOOC, Library Advocacy Unshushed, which has had over 8,200 registrations.<br><br>She has written and spoken extensively on the future of libraries. A former President of the Canadian Library Association, Wendy Newman has been honoured with several awards, including the Ontario Public Library Association President’s Award for Exceptional Achievement, CLA’s Outstanding Service to Librarianship Award, and the Ken Haycock Award for Promoting Librarianship from both CLA and ALA. &nbsp;She also holds a Queen Elizabeth II Golden Jubilee Medal for community service.

2:15pm EDT

Social Media Interactive
You've spent the day learning more about how to create a specific message that will reach a specific audience - and then how to measure and gain insights from that audience. So now is the opportunity to put all of that learning to work! Together with communications staff from Toronto Public Library and St. Thomas Public Library you'll learn more about tips and techniques for getting your message out through Instagram. Props and tools will be provided! 


Amelia Bainbridge

Communications and Fundraising Assistant, St. Thomas Public Library
Instagram for Libraries

Melanie Boatswain-Watson

Toronto Public Library

Mallory Pearce

St. Thomas Public Library

Tuesday August 21, 2018 2:15pm - 3:30pm EDT
Inforum, iSchool, University of Toronto

3:45pm EDT

Do Things, Tell People: The Power of Personal Branding
Those of us in the information industry understand better than most people that storytelling is the fundamental unit of human understanding. We also understand that right now, we’re living through The Golden Age of social media; it has never been easier to publish your story and share it with the world. But lower barriers to access have resulted in more competition for attention. And when it comes to social media, attention is everything. Whether you’re on the front line or in the back office, building a strong personal brand is essential to succeeding in the modern economy. A strong online presence can create demand, mobilize people, and drive actions—outcomes that are integral to success in our fast-paced, mobile-first, and largely digital world in which library patrons’ behaviours and expectations are always changing. This keynote session will inspire attendees to better understand and improve their personal brands. You will learn how to construct the core elements of your personal brand, build and maintain a strong online presence, strategically promote yourself (and your organization) to others, effectively network, and authentically promote yourself without hesitation. As members of the Ontario Library Association, you’re doing incredible things. But are you telling people? Don’t leave it up to someone else to tell your story.

avatar for Hamza Kahn

Hamza Kahn

Hamza Khan is a multi-award winning marketer & entrepreneur. He’s the Managing Director of Student Life Network, Canada’s most comprehensive resource hub dedicated to helping and empowering millions of students across the country. He co-founded both Splash Effect, a boutique marketing... Read More →

Tuesday August 21, 2018 3:45pm - 4:30pm EDT
Inforum, iSchool, University of Toronto