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Marketing Libraries Think Tank 2018 has ended
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Tuesday, August 21 • 9:30am - 10:30am
Not Just A Buzzword: How to Use Strategic Storytelling

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Storytelling is the base unit of human understanding, yet many of us never critically engage with the concept after grade school. While professions like marketing thrive on well-crafted stories, other professions like those of us in libraries would benefit greatly from using storytelling as a business tactic to meet our goals. When done well, storytelling will help you spread awareness, gain buy-in from stakeholders, justify resources, and more. In this keynote, you will learn how storytelling connects to your professional practice, tips for strategically delivering that story, and ways to make this part of your culture.



Speakers
avatar for Bailey Parnell

Bailey Parnell

Founder & CEO, SkillsCamp
Bailey Parnell is the Founder & CEO of SkillsCamp and was named one of Canada's Top 100 Most Powerful Women by the Women's Executive Network in 2016. Bailey is an award-winning digital marketer, TEDx speaker, and businesswoman with a talent for helping people and brands tell better... Read More →



Tuesday August 21, 2018 9:30am - 10:30am EDT
Inforum, iSchool, University of Toronto